There’s a “silver tsunami” making waves today.
Around 10,000 baby boomers will hit retirement every single day over the course of the next 20 years.
But for boomers, retirement doesn’t mean what it used to! In fact, for many nearing 65, retirement looks less like “taking it easy” and more like “taking on the next challenge.”
For many people — especially senior executives, business owners, and entrepreneurs — retirement is about finding a new adventure, career or passion.
Starting over is a massive challenge even for successful professionals, explains Susan Spaulding, author of Recalibrate for Life 2.0, Transition Stories for Business Leaders. Especially since retirement may mean leaving behind a title, connections, a professional identity, and other perks, it’s really difficult to leave a career to start a new one.
“What’s next?” is not so much a practical question as a very real fear for many people at this stage. Psychologically, people are often unprepared for moving on to something else — Spaulding reports that many people can’t even imagine what that something else would be.
If you’ve ever felt overwhelmed as you’re getting ready to leave a career, you’re not alone. Fortunately, there’s some good news. Understanding these fears is a lot easier when there’s a clear pathway to unpacking all the uncertainty and ambiguity that comes with starting over.
If you’re looking to change up what retirement has in store for you, Spaulding explains that the key to keep in mind is branding. That’s right — it’s all about changing your brand.
She said that to successfully transition to Life 2.0, it’s a matter of changing a personal brand to align with the individual’s needs, skills, and passions. You’re changing your brand to fit with a new community, a new “market” that aligns with who you want to be and what you want to do.
How to change your brand
So how can you start changing your brand? How can you find some answers to “what’s next?” Spaulding describes four basic steps to get you started: